Star Advertiser

How to Use Pinterest for Local Businesses

Want to connect with local customers on Pinterest? Wondering how to drive foot traffic with Pinterest? Pinterest offers local businesses a way to cultivate relationships with prospects and customers who are primed to walk through your door. In this article you'll discover how to use Pinterest to market a local business. Listen to this article: #1: Find Out What Likely Customers Are Interested In Before you…

We just learned more about Facebook's futuristic AR smart glasses

Facebook is hard at work on the technical breakthroughs needed to ship futuristic smart glasses that can display virtual objects onto the real world.

Don't Make Scrap Metal Hulk Angry

I'm always fascinated by what people can create with scrap metal. Old steel can be transformed into anything in the hands of a talented artist and a weldin...

The Top 8 Reasons Why Referral Programs Fail

If you're worried about your referral campaigns performing poorly, learn the 8 reasons why referral programs fail (and how you can avoid these pitfalls)!

Welcome to our new advertiser: Clean and Simple Cleaning

We’re proud to announce our newest advertiser, Clean and Simple Cleaning, a residential and commercial cleaning company based in Lynnwood. Stacie Sutton founded Clean and Simple Cleaning in the early 1990s. All she had at the time was a broom, a bucket, a mop and the vision of simplifying people’s lives. Since then, Clean and...

Beware! Advertisers Are Tracking You via Phone's Battery Status

Advertisers are using Battery Status API to Track users via Smartphone Battery Status

Becoming a Power Advertiser

As promised, this week is all about power advertising. What's that, you ask? A power advertiser is someone or a company who does advertising right. Your ad copy is never an issue. The newspaper i

An ad should be an appetizer, not a buffet.

Could a simple .txt help save your spend from ad fraud?

Spoofers steal millions from advertisers, but the IAB is offering a simple idea to staunch the bleeding.

Who Do Online Advertisers Think You Are?

The extreme microcategorization of consumers means advertisers can bid for the chance to show you exactly what you might be interested in. The trouble is, that’s all you’ll see.

Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers

Data shows publishers and advertisers in health and fitness should target women reading newsletters on weekends. Advertisers can move this strategy across market segments.

Getting Advertisers To Think Differently About Aging

The McCann Truth Central report, 'Truth About Age' urges advertisers to rethink the way they view aging. A chat with its author, Nadia Tuma-Weldon.

Here's What Advertisers Should Know About China's Fast-Changing Search Market

China's search market is changing fast; here's what advertisers need to know.

Cross-device tracking by advertisers and why it's invading users' privacy

Research shows different ways of how advertisers track internet users without their consent.

How Advertisers Track You on Your Mobile Phone

If you've ever searched for something on Amazon, and then saw multiple online ads for that product over the next few days, you've seen how advertisers can use your personal data...

4 Common PPC Mistakes That Are Sending Crappy Leads to Your Landing Page

Pairing PPC campaigns with landing pages = more conversions – if they're working together. Here are 4 common PPC mistakes that send crappy leads to your landing page.